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Enriching the Candidate Experience through Innovative Recruitment Strategies

Enriching the Candidate Experience through Innovative Recruitment Strategies

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LifeBridge Health

The Maryland health system serves the greater Baltimore area through five acute care centers and nearly 150 locations.

The Challenge

Nursing enrollment was falling as demand for care grew. LifeBridge also faced competition from employers outside traditional healthcare and changing expectations around flexibility.

The Solution

LifeBridge used staffing dashboards to anticipate gaps and align recruiting with demand. It paired new hires with mentors and preceptors, offered scholarships and certification support, and held stay interviews. International recruiting expanded the pool of experienced clinicians, with onboarding adapted to help them settle in.

The Results

The case study describes how data, early career support and international recruitment helped LifeBridge build a more resilient staffing plan.